Dealership 360 Academy

(Module 3 – Sales Department)

Master modern sales processes, digital lead handling, and accountability to lift volume, gross, and CSI.

Complete Table of Contents

Module 3 — Sales Department

3.1 Business Hours & Staffing
3.2 Dress Code & Professional Standards
3.3 Pay Plans & Retention Bonuses
3.4 Product Knowledge & Walkarounds
3.5 Marketing & Advertising Strategy
3.6 Advertising Budget & ROI Tracking
3.7 Written Sales Process & Steps to the Sale
3.8 Sales Training
3.9 Phone, Email & CRM Training
3.10 Non-Monetary Motivation
3.11 Showroom & Inventory Discipline
3.12 People & Inventory Accountability
3.13 Setting Realistic Sales Goals
3.14 Service Collaboration: PDI, Recon & Appraisals
3.15 Merchandising Used Cars
3.16 Communication with Accounting
3.17 YouTube & IG Vehicle Walkarounds
3.18 Customer Introduction to Service
3.19 Scheduling & Preparing Test Drives
3.20 Encore Deliveries / Home Delivery
3.21 Recon & Frontline Readiness (72-Hour Target)